mo logo pink

Contact us:

Phone: +44 (0)1273 337515

Email: moa@sussex.ac.uk

Using the Mass Observation Archive

lyonsListed below are various articles, publications and links on the nature of Mass Observation as a research tool:

 

  • Highmore, B. 2002 Everyday Life and Cultural Theory: An introduction, Routledge, (p.75-112)
  • Moran, J. 2008. 'Mass Observation, market research and the birth of focus groups, 1937-1997'. In Journal of British Studies 47:4, p827-851.
  • Pollen, A. 2013 'Research methodology in Mass Observation past and present: 'Scientifically, about as valuable as a chimpanzee's tea party at the zoo'?' in History Workshop Journal 75(1): 213-235
  • Sheridan, D. 1996 “Damned anecdotes and dangerous confabulations” Mass Observation as life history. Mass Observation Occasional Paper No. 7
  • Summerfield, P. 1985 'Mass-Observation: Social Research or Social Movement?' In Journal of Contemporary History 20: 439
  • An example of a mixed-methods research project that used Mass Observation Project material is 'Continuity in Volunteering'. Led by the University of Southampton and funded by the ESRC.

 

To view a comprehensive list of articles and books on Mass Observation visit here. Visit our Online Resources page for more resources relating to Mass Observation. This includes podcasts and academic essays

Using the material

Researchers across a range of disciplines have used varying approaches to using Mass Observation. Read here on the different methods researchers have used.

RT @TheKeepArchives: Looking for an unusual #Christmas gift? Why not treat someone to a #bookbinding workshop? We have an introduction to J…
RT @oliviaaasmith_: Upon analysing the results from my survey, myself and @LucyNoakes1 thought it would be interesting to do a word cloud f…
In 1937 Mass Observation asked the people of Bolton how they prepared for Christmas #FromTheArchives https://t.co/YXyu01hyNi
Follow Mass Observation on Twitter