mo logo purple

Contact us:

Phone: +44 (0)1273 337515


Write for us

about mass observation

Become a Mass Observer

Join our Panel of Mass Observers and start receiving Directives.                                                                                                                Image taken by Humphrey Spender and copyright of Bolton Council.

Read More


In this section you will find the answers to the frequently asked questions about becoming an observer for Mass Observation.

Read More

Application form

Apply to become a Mass Observer.

Read More

Current Directive

Discover what our Panel of Mass Observers are currently writing about.

Read More

12th May

Send us your 12th May diary.

Read More


Become a Mass Observer

We send a panel of writers three themed Directives each year on both opinion based and personal topics; from thoughts on education, close relationships, Eurovision to the NHS. Have a look at the current Directive if you would like to see an example of what you would be asked to do. 

Correspondents may email, type or write by hand, draw, send photographs, diagrams, cuttings from the press, poems, stories, letters and so on. No stress is placed on "good grammar", spelling or style. The emphasis is on self-expression, candour and a willingness to be a vivid social commentator, and tell a good story.

Help give an insight into everyday life

Mass Observation places a value on subjective experience, and descriptively rich material which can offer insights into everyday life. If you're interested in becoming an observer, take a look at the frequently asked questions.

What happens when you apply to become a Mass Observer?

You will then be registered on our database. We will ask you to:

  • Write a Self Portrait

This can be as long or as short as you wish but it should serve to introduce you to us. You should include your year of birth and your sex, your address, your occupation and some indication of your home life (whether you are married or single, who shares your home and so forth). After that, it is up to you. This Self Portrait is not made public until 50 years later - so you can write as freely as you like.

  • Complete and return a Biographical Information form

This will provide a very basic outline for researchers. This form will be made available to researchers so you should not include your name.

  • Send us a recent photo of yourself

Attach a note giving your name, the date the photo was taken and where, and if possible, who took it. This will be kept with your Self Portrait and not made available for research for 50 years.

  • Complete and return the copyright form

We ask you to do this so that we have a proper understanding with you about the use of your contributions. See the frequently asked questions for further information on copyright and privacy. Once you are on our mailing list, we allocate you a unique number - your M-O number - which you should use on your directive replies instead of your name.

How to join

Once you have read the details about taking part please fill in our online application form.


Frequently asked questions

Below are some of the most frequently asked questions about becoming an observer for Mass Observation. Please This email address is being protected from spambots. You need JavaScript enabled to view it. if you can't find the answer to your question below.

 What does taking part involve?

We hope you will reply to our Directives. These are normally sent out to you three times a year. They usually contain two or three different topics on which we would like you to report in the light of your own experience, including what you see and hear going on around you. The Directive is often made up of questions but it should not be treated as a questionnaire because it is most definitely not intended to be one. You can write as much or as little as you wish in reply.

Always include a "mini-biography" at the start of each part of your Directive. It is very helpful for researchers to see your age, occupation, where you live and your marital status. It saves them looking you up on our lists; it means that the information they use about you is up-to-date and it gives you control over how much you want to say about yourself.

How much you contribute depends mainly on how you feel and what you have time for. As our resources are limited, if you do not keep in touch with us for a year we will stop sending you Directives

How much should I write?

That depends entirely on you. We are never going to say that you've written too much or too little but we'd rather you wrote one or two lines than nothing at all. Don't worry about rambling or going off at a tangent. We know that some subjects inspire some people and leave others cold.

You must feel free to pick and choose and to write about your own experience. Stories about things that have happened to you are of special interest. Do remember, all the same, that 'negative reporting' is always valuable. When we had a Directive on cars and drivers, for example, it was important we heard from non-drivers as well as drivers. If you decide not to answer a particular Directive, or a particular part of a Directive, we like to know why. Is it lack of time? Lack of interest? Ill health? Or are there other reasons related to your feelings about the topic?

What kind of paper shall I use?

Any kind of paper, including the back of junk mail (but please remember to delete any identifiable information on the reverse of your contribution). If you are emailing, if possible, you should send it as a word document or a PDF.

We ask only that you always start a new section of your Directive reply on a new piece of paper so that the different topics can be detached and filed separately.

Must reports be typed?

No. They can be handwritten, typed, word-processed or spoken on to audiotape.

Can I send in tapes or videos?

Yes, although it would be helpful to discuss this with staff at the Mass Observation Archive by email or letter first.

Can I send in other pieces of writing, for example, diaries?

We no longer actively seek diaries and they are harder for us to manage but if you are a keen diarist, please send it in. We are also pleased to accept contributions on topics which we have not been able to cover in Directives. This could be a personal experience (for example, a holiday, an illness, a birth or death, an incident at work or in your community) or it may be your feelings about current issues and events. We will file them separately under the subject heading.

But a special plea....

Please don't send in large parcels of material without checking with us first. Our space is limited and we must only accept donations of material if they are closely related to our concerns. So if you find your grandmother's diary in the attic, please do think of us (and please don't throw it away!) but contact us to check that we can accept it. If you usually use our FREEPOST system please think twice before sending parcels costing over £5 in postage, or several small items which would be cheaper sent together.

Do you want newspaper cuttings or printed material?

Not usually. They are bulky and difficult to preserve. Newspapers are stored in larger libraries so we feel that it is important not to fill up our precious space with material that can be obtained elsewhere. However, we are interested in the occasional cutting if it is relevant to the piece you are writing, or where it illustrates a point. And we are happy to accept leaflets, photographs, labels, menus, adverts, cartoons, drawings, maps, diagrams and any other "visual aids" where they relate to your response.

Is there a deadline?

We don't usually specify a deadline unless we have a researcher in the Archive who is in a hurry to see the material. It is helpful to us if you send in your reply before the next Directive is due, say within 3 or 4 months. Occasionally, however, you may not have the time or inclination to write for a while, and we are still pleased to accept Directive replies which arrive late or in bulk.

Will I receive an acknowledgement?

We always try to ensure that you are told that your post has been safely received - if possible within four weeks of receiving it, though there are times when it can take longer. We produce a standard acknowledgement letter with some of the latest news to keep you in touch. Staff at the Archive may write to you personally if an individual reply is required. If you are ever concerned about safe receipt, please tell us or add a SAE to your envelope.

Does it matter if I reply late or even miss a Directive?

No. Sometimes correspondents are too busy to reply - or maybe they don't feel inspired by the theme of the Directive. This is fine, although we are always interested to know if you don't like the Directive and why. However, if you haven't been in touch with us for a year we will stop sending you Directives - we simply haven't got the resources to keep sending them out and we don't want to become a nuisance to someone who has lost interest. If you stop hearing from us, it is probably because over a year has elapsed since your last contact with us. If you write in, we can immediately re-instate you. On the other hand, if you do want to stop writing for us, please write and tell us why. It would save us postage and a lot of work.

Who sees my contributions?

When your contributions reach the Archive, they are opened, checked and recorded by staff at the Archive. We unfortunately do not have the time to read all your contributions in depth, but most are read very carefully by a wide range of researchers including academics from different disciplines, for example, sociologists, psychologists, historians and geographers. We also have visits from students, school children and the media.

How is my material made available to researchers?

Replies to the Directives are made available to researchers as soon as we can get them ready. They are boxed up in batches according to the section of the directive. So there are boxes on our shelves labelled "Gulf War", "General Election 1997", "The Lottery", "Close Relationships", "Charles and Camilla" and so on. Inside the boxes, the replies are arranged in folders in MO number order. It is worth remembering that many researchers only see the writing you do in reply to one particular directive, so don't worry about repeating information which you gave in an earlier directive reply.

Researchers visit the reading rooms at The Keep. They are given basic information about each person (age, sex, marital status, current occupation and town of residence) so that they can set your writing in a social context. They are also shown the actual Directives and background information about the whole Project. Researchers are told that access to the material depends upon their respecting people's confidentiality and we keep a careful check on who sees the material and the ways it is used. Some researchers are also MO correspondents, by the way. Any MO correspondents can become researchers and visit whenever they wish by making an appointment.

How can I be sure that my privacy is respected?

We are very careful about the privacy of our correspondents. We issue everyone with a number. We ask you to write your number (rather than your name) on all your replies to Directives. Only members of the Archive staff can link your number to your name.

To increase your privacy, we strongly encourage you to use initials or made-up names for the people you mention, and to do your best not to inadvertently identify yourself within your reply.

Your self portrait, your photograph, any letters or diaries, and any other very personal material you send us, are all covered by a 50 year embargo. You can ask for a longer embargo if you wish - or a shorter one. Fifty years from the date of leaving the project seems to satisfy most people's needs for privacy. It is only fair to say, however, that in the last analysis, no information is truly secure. If you send in information about illicit activities, the Archive might not be able to protect your privacy any more than a priest or doctor could.

Can my friends or members of my family read what I send to you?

We do not automatically allow friends or relatives to see your contributions, even if they are close family members. If you wish to ensure that your members of your family see what you have written either during your lifetime, or afterwards, we suggest you keep your own copies.

If you are happy for your family members to read what you have written, please write and say so. It is helpful for us to have your wishes on file. If we don't hear from you on this question, in writing, we shall assume that your contributions should remain completely anonymous, and we will do our best to ensure that even your nearest and dearest do not see your writing under your name.

Can my Mass Observation writings be published?

Most use of the Archive is by students for their essays, dissertations and theses. More senior scholars use the material for articles in journals or in teaching materials.

Sometimes we are asked for permission to use extracts from the Archive in books, films, TV or radio programmes. Providing mutually satisfactory agreements are made, the Trustees of the Archive are normally able to give their consent. In fact, the Archive depends on the income it receives from the fees and royalties from the publication of the early papers. Formal contracts with authors and publishers are negotiated for the Archive by our literary agent In London so you can be sure that our interests are professionally protected.

We therefore decided to ask our current correspondents to share the copyright of their MO writing with the Archive. You will receive a form about this. There is no obligation to share copyright but it is a way of ensuring that we have a formal agreement with you. Most requests to quote are for very small passages. Every precaution is taken to ensure that no identifiable information appears in public unless you have given your written permission.

Do you need more recruits?

We are constantly developing the Project and we try to attract people from sections of society who are under-represented among our correspondents. If you know someone who is very keen to join us, please ask them to write to us themselves. We prefer to hear from them directly. There is currently no recruitment policy and the makeup of the panel is reviewed annually. Any changes to the recruitment policy will be announced on this website.

Can I go public on being a Mass Observer?

Of course. It is up to you if you want to "come out" as a Mass Observer. However, please do not advertise on our behalf without checking with us. If you decide to write about being a Mass Observer for the local paper, or in the newsletter of an organisation, or get interviewed by local radio, please emphasise that you are talking/writing in a personal capacity.

If more information is required, you should refer the journalist/interviewer to the Mass Observation Archive. In the past, enthusiastic Mass Observers have sometimes prompted new volunteers to contact us with overwhelming results. We need to plan for the staff resources and the budget for to cope with a sudden influx of new correspondents. We don't like turning people away - and even apologising takes time and costs money!

By the way, if you are in the paper, on the radio or TV, or writing or speaking publically about Mass Observation, please let us know. If possible, send us a copy of your speech.

Do you accept "one-off" directive replies from friends and relatives of correspondents?

From time to time, people do send us a directive reply written by somebody else. We are very pleased to accept these contributions but they can cause us problems over copyright and confidentiality. If you want to enclose extra replies, please ask the person to:

  • Write on separate sheets of paper from your reply
  • Include a note of their sex, age, occupation and town/village of residence
  • Attach a statement signed by the writer saying that they make over copyright of the piece.

    Then we can add it to the Archive in the usual way. Effectively they are becoming a correspondent, even if only for the one reply.

Can I leave the project?

Of course! No one should feel obliged to stay with us once they have lost interest or if their circumstances change. Please do tell us why you want to leave. If you would like to stay in touch, you can become a Friend of the Archive. In this way, you could support us financially (the amount of the subscription is up to you), come to open days at the Archive and receive our Bulletin without having to reply to directives.

Can I visit the Archive?

Yes. The Archive is a public resource in the care of the University of Sussex and is located at The Keep. All visits to The Keep reading rooms must be by appointment, you can find out how to do this here. We also sometimes hold open days or seminars which gives you a chance to meet staff at the Archive, see displays of material and talk to researchers. These are advertised on our website or in the Bulletin. If you do plan to visit please This email address is being protected from spambots. You need JavaScript enabled to view it. and let us know. 

Where do I send my contributions?

Please send all your post (letters, Directives, self portraits etc) to the Mass Observation Archive. We have a Freepost system so there is no need to use a stamp unless you wish to. Please note that the postal code is different if you use the Freepost system.

With a stamp:
The Mass Observation Archive
University of Sussex
The Keep
Woollards Way
Freepost system (no stamp needed):
The Mass Observation Archive
The Keep
Woollards Way
Brighton BN1 9BP

Can I send my contributions by email?

Yes. You can send them as Word attachments to This email address is being protected from spambots. You need JavaScript enabled to view it..

How is the Project funded?

We have two sources of support: the University of Sussex and the Mass Observation Archive Trust funds. The University through its budget for the main Library, is our main source of support. For MOP staff salaries and all other activities, including the collection of new material, we rely on the Trust fund. This has been built up from fees charged to media or institutional users, or from royalties and fees from publications, in particular the digital publication of material by Adam Matthew Digital from the first phase of MO activity (1937-50s).

In 1991, we set up a Friends of the Archive Scheme and financial support from our much appreciated Friends has been vital in our being able to buy equipment and support salaries. Without the Friends' support, the contemporary Project would not have survived. We also now frequently collaborate with researchers who are asked to make a contribution to our costs.

Application form (temp)

This page will be replaced by a form.

Current Directive

On this page you will find the most recent Directive to be mailed to the Mass Observers. You can download past copies of Mass Observation Project Directives here.

Summer 2018

Part 1: Fire and Rescue Services

For this Directive, we are interested in your thoughts and experiences of the fire service, known as the Fire and Rescue Service. The Fire and Rescue Service has transformed from an organisation that focused predominantly on and was structured around emergency response, to a far more proactive and preventative service. Deaths and injuries have fallen significantly over the past 10 years, during which time, smoke alarm ownership and the preventative activities of the fire and rescue service have increased.


When you think of the Fire and Rescue Service, what words come to mind?
When you think about a Fire and Rescue worker, what image comes to mind? Do you feel that the Fire and Rescue Service are represented accurately in the media?
Please use examples of any particular radio or TV shows (such as Real Rescues on the BBC) or other news reports, or advertisements that come to mind.
Experience of the Fire and Rescue Service

Have you or anyone you know, ever been involved in an incident where the Fire and Rescue Service were called? Could you tell us what happened? What was your/their experience of the event and the rescue workers who supported you/them?

Fire safety

Could you please write about any fire safety advice or guidance that you have ever received? Where and when was this and what did it involve?

Very few people say they are likely to experience a fire, why do you think this might be?


We are interested in trust. How would you describe your level of trust in the service? Would you trust the Fire and Rescue Service to come into your house and carry out a ‘home fire risk check’ for the purposes of keeping you safe from fire? Could you explain what contributes to this level of trust?

Extending the role of the Fire and Rescue Service

The root causes of fire often relate to health and wellbeing issues such as those associated with an ageing population, poor physical and/or mental health and poor housing conditions and there is an argument that suggests by tackling these issues the fire service can reduce the risks from fire

Do you think the Fire and Rescue Service should try to prevent harm from other issues when carrying out home fire safety checks, that could for example, reduce pressures on the NHS as well as reducing the risk from fire?

If the Fire Service were to have wider prevention roles within the community, how would you feel about this? Please share your thoughts on any such roles below:

Examples of particular roles could be:

  • Guidance/support for health care; slips, trips and falls, diabetes, smoking cessation, eye sight, social isolation
  • Advice; dementia, domestic abuse, finance/debt, fuel poverty
  • Medical Intervention: flu jabs.

Do you feel moving beyond the current Fire and Rescue role would affect the level of trust people have?

What do you think would need to happen to ensure it was achieved effectively?

Part 2: You and the NHS

This summer will see the 70th anniversary of Britain’s National Health Service. We undertook Directives in the 50th and 60th years of the NHS to understand your views and experiences about the NHS.

5th July 2018: The 70th Anniversary of the NHS

To start we would like you to write about any efforts you have noticed to mark the 70th Anniversary of the NHS? This might include television programs, radio, newspaper coverage, or public events. What are your views of these?

Your own experiences of NHS health care since 2008

What have been your experiences of the NHS in the last 10 years? Have you been a patient? Do you work for the NHS, or have you contributed to it in other ways?

Have services improved or deteriorated, and in what respects? Has the relationship with NHS staff changed? What other changes have you noticed? Do you have experience of private health care or care abroad that you can compare with care received in the NHS? 

Please also share any experiences of family or friends but please exclude any identifiable information.

Mental Health and the NHS

In recent years it has been argued that mental health services requires the same provision as physical illness services. Have you had any experiences in this area, and have you noticed changes over time? If so, in what way?

Public Feelings about the NHS

It has been said that the National Health Service is the closest thing we have to a religion. Other surveys indicate that the NHS tops the list of things we say we are proud about as a nation. Commonly, people talk about loving the NHS. Do you agree with these sentiments? What are your thoughts about public feelings about the NHS as an institution? Why do you think the NHS attracts the feelings that it does? Do you think feelings have changed over time and why?

Looking to the Past and the Future

To what extent do you think the NHS is still the NHS envisaged by its founders? Have changes made the service better or worse? What are your thoughts for its future? What in your view are the main challenges that it faces, and how might these be overcome?

Part 3: Purses and Wallets

Where do you store your money, bank, credit, loyalty and identification cards? Do you use a purse or a wallet? Perhaps you just keep these vital items in your pocket or on your mobile phone/device.


Start by describing the container that you keep your money etc. in. Where did this come from? How long have you had it?

List the items you have in your purse/wallet and include information about how long you have had these items. Please be careful not to incorporate any personal or identifiable information.
Are there any items that surprised you, or ones that brought back special memories? Are any of these items sentimental to you? Did you throw away any of these items after completing this task?


Have you ever lost your purse/wallet? Or had it stolen? Please describe any relevant experiences. How did it make you feel?


How do you normally pay for your shopping? Do you carry much cash? Or do you pay mostly by card? Have you ever paid contactless payment or on your mobile device (e.g ApplePay or Google Pay)? Please share any thoughts or concerns about contactless payments.
Do you carry a cheque book around with you? When did you last write a cheque?
Has the way in which you pay for items changed in the last 20 years? Please share any memories.

KP/JS Spring Directive No. 112

Saturday 12th May 2018

 Would you like to keep a one-day diary  for Mass Observation?

In 2018 the Mass Observation Archive will be repeating its annual call for day diaries, capturing the everyday lives of people across the UK. The written diaries will be stored in the Archive at The Keep and be used by a wide range of people for research, teaching and learning. This includes academics and students, schools, writers, producers, artists, community and special interest groups and the general public.

In 1937 Mass Observation called for people from all parts of the UK to record everything they did from when they woke up in the morning to when they went to sleep at night on 12th May. This was the day of George VI’s Coronation. The resulting diaries provide a wonderful glimpse into the everyday lives of people across Britain, and have become an invaluable resource for those researching countless aspects of the era.

May 12th 2018 is likely to be quite an ordinary day, but for those researching, the ‘ordinary’ can often provide extraordinary results.  The diaries will be held and used alongside the 1937 documents. We would be very grateful if you could document your May 12th for the future.

How to take part 

  • Write as much as you can about what you do, what you talk about, what you eat and drink, what you buy or sell, what you are working on, the places you visit, the people you meet, the things you read, see and hear around you, how you are feeling and, of course, what you yourself think
  • Diaries should be in electronic form as email attachments (as word documents preferably) to This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Please refrain from including your real name, contact details, or the personal details of the people mentioned in your diary. Please remember that these diaries will be read and used for research and teaching, so don’t include anything that may identify you or others.
  • You should include a brief self portrait: your age, where you live, your relationship status, your present job or occupation if you are working and any other information that you think is important to record.
  • If 12th May was a typical day for you please say so. If not, please say why it wasn’t. Any reflections on the day and on how you felt while keeping the diary are welcome.
  • So that we can add your diary to the rest of the Archive for the future, please include the statement below at the end of your diary. If you don’t attach this statement, we won’t be able to keep your diary or make it part of the Archive.

“I donate my 12th May diary to the Mass Observation Archive. I consent to it being made publicly available as part of the Archive and assign my copyright in the diary to the Mass Observation Archive Trustees so that it can be reproduced in full or in part on websites, in publications and in broadcasts as approved by the Mass Observation Trustees. I agree to the Mass Observation Archive assuming the role of Data Controller and the Archive will be responsible for the collection and processing of personal data and ensuring that such data complies with the DPA.”

You can also take part on Twitter. Tweet your day using the hashtag #12May18

Action for M.E. 300dpi colour logo 1

Action for M.E

The Mass Observation Archive is working in partnership with Action for M.E during M.E Awareness Month to record people’s experience of living with the chronic neurological condition myalgic encephalomyelitis (M.E) on the 12th May. We are also accepting diaries via test message. THe number is 07537404300.

Schools and Community Groups

12th May with Childs Drawing for webpage

We would also welcome diaries from school children, community groups, or other organisations. This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like to discuss how your group can take part or download our 12th May diary pack:

These packs are designed for schools and groups wanting to post their diaries to the Archive. Individuals can also use the diary template to submit their entry if they wish but please complete only the first page.

download icon12th May diary folder

download icon12th May diary template

twitter icon pinterest icon youtube logo